About Me
I design products for humans, not systems. With 20+ years building B2B2C experiences across healthcare, fintech, automotive, and SaaS, I share practical insights on product design, AI integration, and digital strategy that solve real business problems while feeling effortless to use.
Most healthcare software is designed for systems. I write about designing for humans.
I'm Akbar H. Shah, and for over two decades, I've been working at the intersection where healthcare meets design, technology meets empathy, and patient needs meet business realities.
I believe great design solves business problems, not just user problems. Currently building AI powered patient engagement experiences.
The Problem I'm Solving
Patients shouldn't need a manual to book an appointment. Providers shouldn't fight their tools to care for patients. Yet most healthcare products fail both. That disconnect is what drives my work.
Where I Stand Today
I wear two hats. Product Designer building patient engagement experiences and Digital Marketing Lead helping healthcare providers strengthen their online presence.
This dual perspective gives me something rare. I see the complete patient journey. From search to booking to engagement. I understand what makes them click, book, and stay.
Currently, I'm building a healthcare product from concept to launch. Owning the vision, aligning stakeholders, and navigating the dance between compliance and user experience excellence.
What Shapes My Thinking
My career didn't start in healthcare. I worked with brands like CarWale, Videocon d2h, Viraj, and Citi Group across automotive, telecom, finance, and fashion. That range taught me great design principles transcend industries, but great execution requires deep domain understanding.
This cross industry experience is my superpower. I bring patterns from consumer products, insights from enterprise systems, and workflows from multiple sectors. Whether it's healthcare, fintech, automotive, or SaaS, the core challenge remains the same. Building products that solve real business problems while feeling effortless to use.
My current focus is healthcare, but the principles I write about apply anywhere. B2B2C complexity exists in fintech, edtech, and SaaS. AI integration challenges appear in every vertical. If you're building products that serve both businesses and end users, you'll find relevant insights here.
What I Plan to Write About
Product Design Across Industries. Building B2B2C products where businesses are clients and end users drive adoption.
AI in Product Development. Practical application of generative and conversational AI to solve real workflow problems.
Digital Strategy. Building online presence that drives customer acquisition, not just visibility.
The Human Side of Technology. Why most software fails at the basics and what we can learn from consumer products.
0→1 Product Building. Taking products from concept to launch.
Why I'm Writing This
I write because I believe great design solves business problems, not just user problems. Because every industry deserves better than software that works for systems instead of humans.
This blog is where I share what I'm learning, what I'm building, and what I'm seeing from my position at the crossroads of product design, digital marketing, and AI powered innovation.
Let's Connect
If you're building products, leading digital transformation, or trying to make sense of where AI fits in your strategy, I'd love to hear from you.
You can find me on LinkedIn, explore my design work on Dribbble and Behance, or reach out through my website.
When I'm not designing products or writing about them, you'll find me on long drives, exploring new food spots, or unwinding with YouTube or Netflix. I once dreamed of becoming a cricketer. A passion that taught me discipline, resilience, and teamwork.